Where to start with this nonsense?
Firstly, it’s well documented that there is little appetite on the part of the fans.
This week the organisers have been trying to offload five tickets for $20 to college kids.
FIFA might want to project this as a global sporting celebration.
But we’ve already got a competition that does that - the World Cup, which works because now more than ever there is a rough equality.
Senegal can beat England but a Senegalese club side would have sod all chance against a Premier League club.
In contrast, the gulf between rich and poor clubs is so big that mismatches are inevitable.
Anyone daft enough to put money on Esperance de Tunis or Auckland City winning a single game? Or scoring a goal?
And the prize money will have a major distorting effect on domestic leagues.
Boca Juniors and River Plate will each get £11.25m in appearance money - each of the two league champions in Argentina each season receives just £370k in prize money.
Auckland City (ground capacity 5,000) play in the Dettol Northern League (yes, really), an amateur league in New Zealand’s North Island, where player expenses are capped at £70 a week.
They will get £2.56 million from the CWC even if they lose every game.
So FIFA is staging a tournament that will further ruin the competitiveness of domestic leagues.
All so that FIFA, looking enviously at UEFA & the Champions League, can increase its influence over the club game and boost its revenues.
Edit – And to enable an exercise in narcissism by Infantino, whose name is engraved on the trophy twice.
The first says "Founding president, Gianni Infantino", followed by the 55-year-old's signature.
Which might be tolerable, given that the first World Cup trophy was named after its founder, Jules Rimet.
But then the second one reads "We are witness to a new age. The golden era of club football: the era of the FIFA Club World Cup. The pinnacle of all club competitions. Inspired by the FIFA president Gianni Infantino."
* Projectile vomit *