His target customers are those that pose a higher risk such as first time shop/business owners that the main providers are reluctant to engage with. Sometimes these new businesses don’t have much option but to pay a little over the odds for their Kw Hours and Standing Charges.
Around 1:3 of these businesses will fail in their 1st year, the trick is to get enough money off them initially so that any future collapse is covered. BES have also got preferential rights to supply Educational and Health Departments granted to them and for all the snorting and sneering on here they do have many many long term Gas and Electric customers who they have supplied quite happily for years.
Recent expansion into fitting Smart Meters in existing customers and on request to other supply points means that another regular income stream is available for the lifetime (15 years) of these meters as BES will continue to own and operate these Meters even if they no longer supply them.
Fleetwood Town might be a drain on his resources, but he enjoys being an owner and chairman and do you know what? He can well afford it, what else has he got to spend his money on?
If you think COVID is going to bring his companies down think again, the Cardsaver Business is booming thanks to the switch to contactless payments being employed everywhere these days.
Any failure to his business empire would be catastrophic to the hundreds of people he employs on the Fylde and the local economy, not something you could say of Simon Sadler.
