Supporters' Groups and Fan Engagement

Tangerine Tractor

Tangerine Tractor

Well-known member
I mentioned on another thread, but think it deservers/requires separating.

These are the rules for Tottenham's supporters' groups, albeit designed for regional fans groups rather than all-encompassing.


But in general terms of Fan Engagement, we, as a club, are miles away.... https://www.tottenhamhotspur.com/fans/fan-engagement/
And this sort of thing is lifted from a general set of guidelines, so is not difficult to implement. Yes, Spurs have the resources to produce a glossy section of their website about it, but the framework for fan engagement is already designed.
 
Tangerine Tractor said:
I mentioned on another thread, but think it deservers/requires separating.

These are the rules for Tottenham's supporters' groups, albeit designed for regional fans groups rather than all-encompassing.


But in general terms of Fan Engagement, we, as a club, are miles away.... https://www.tottenhamhotspur.com/fans/fan-engagement/
And this sort of thing is lifted from a general set of guidelines, so is not difficult to implement. Yes, Spurs have the resources to produce a glossy section of their website about it, but the framework for fan engagement is already designed.
Click to expand...
Impressive stuff.
 
If you think Spurs has a close engagement with the fans think again - genuine fans are priced out just like those at Bolton (£30 for a 3rd tier match !!)

I think we’ve done ok with our fans engagement - we need sensible, experienced heads on it for the bebefit of all

It’s easy to criticise it’s harder to roll up your sleeves and achieve stuff - it’s the same on the pitch !

The Club generally feels settled again and the results, performances and good visiting neutrals videos are a breathe of fresh air

Good luck to everyone at Oxford - it’s a big game
 
The fans will naturally coalesce into whatever groups feel right at the time. Differing needs, differing objectives, differing personalities will mean it will be a constantly evolving, fluid and dynamic scene.
Anything too static, rigid and formal risks being left behind and becoming irrelevant.
Good stakeholder engagement recognises this and adapts an approach to anticipate constant change.
The club never progressed with the advertised role for a position in supporter engagement. And on the fan side the SLO never took up the offer of free help from someone who had formerly been national lead for stakeholder engagement for one of the biggest Consulting firms in the U.K.
Can’t see the MSG signing up to these rules yet the Armfield and the North Stand remains the single largest ‘group’ who regularly meet and mix in the real world of being a supporter.
And that’s a dilemma for any CEO or any Supporter Committee
 
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