Blackpool Council sponsoring?

I hope they're paying us big money for the privilege of being on our shirt. Or, the Club's getting something back in return like fast tracking the new training ground proposal.
 
Blackpool Council, like all councils, are currently potless, so It is hard to believe that money is available for sponsorship deals!
 
TwelveAngryMen said:
The synergies between a town and it's football club are blatantly obvious
The Prem promotion gave the town oodles of free publicity
A Poolfoot style set up in Blackpool will also benefit the town and it's businesses
Can't believe that some ( particularly pool fans ) need this pointing out
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Once against Tam you are the voice of reason.
 
Councils have different pots of money that are ring fenced for different uses. Why not spend the marketing budget locally on the local football club and keep the money in the town??
 
What are the benefits to the council and residents?

I doubt anyone watching any highlights didn't know Blackpool was famous as a holiday resort.

Besides, sponsorship would be more beneficial financially to the Club with commercial enterprises.
 
Josuah98 said:
Do find it strange that people on here struggle with the concept of ringfenced monies, and assume that all libraries, bin collections and old people’s homes will be stopping.
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Bin collections. Have they started the green bin again in Blackpool?
 
TwelveAngryMen said:
The synergies between a town and it's football club are blatantly obvious
The Prem promotion gave the town oodles of free publicity
A Poolfoot style set up in Blackpool will also benefit the town and it's businesses
Can't believe that some ( particularly pool fans ) need this pointing out
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Sorry TAM, didn't see this post.

First point is obvious, but how does that lead to sponsorship.

Second had nothing to do with the Council and sponsorship. They were mutually exclusive.

Third, I agree, but that's got nowt to do with the council sponsoring (at least I hope not if you get me drift).

Finally, not sure anything needs pointing out as the things you state are nothing to do with the OP.

Still can't see what the council gets in return. As a general council it doesn't need publicity. As a tourist town, it has some, but limited value- certainly won't weigh in a 'profit'.
 
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td53 said:
It'll come from an advertising budget, not from the money for old people's homes. And if the council in a seaside resort didn't advertise its existence as a seaside resort then people would moan.
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Exactly. Visit Blackpool as a campaign will have a budget and using the club's shirts as billboards is a good way of getting exposure all over the country.
 
I’m with you on this, what on earth could the council get out of this ? Is there anybody going to watch league football who doesn’t know Blackpool is a seaside resort ?
 
Ok, lets try this - the council will be spending money on advertising *anyway*

Would you rather they a) gave that money to a media company based somewhere else or b) gave it to a local business (i.e. us)

When you spend money locally on something you might not create 'profit' but you keep the money in the local economy. Local councils should be doing more of this, not less as obviously, the healthier the local economy, the less pressure there is on their services in general.

The wider question of 'should the council advertise Blackpool' is a different one. The relevant one here is, should the council spend the ring fenced advertising budget in a way that benefits Blackpool twice - once by supporting it's local football club (a business) and twice by generating publicity.
 
OK, look at it another point of view, oh and you can keep you Tangerine Tinted Specs ON.

As a Blackpool fan I want revenue to be maximised, and to me we should be doing that by looking for commercial sponsors as we should be able to get more money.

On the visit Blackpool national billboard advert. Really who is it hoping to reach that doesn't already know Blackpool has attractions? Nobody.

Has anyone on here gone to Malaysia as a result of shirt sponsorship? No, because nobody takes a blind bit of notice of them. Also these type of sponsorship are a way to get away with FFP scrutiny. If only we had an owner that was based abroad????

A better, more efficient use of money (if it HAS to be spend on advertising🙄) would be a joint ad campaign along with Wyre and Fylde.
 
fcblackpool said:
OK, look at it another point of view, oh and you can keep you Tangerine Tinted Specs ON.

As a Blackpool fan I want revenue to be maximised, and to me we should be doing that by looking for commercial sponsors as we should be able to get more money.

On the visit Blackpool national billboard advert. Really who is it hoping to reach that doesn't already know Blackpool has attractions? Nobody.

Has anyone on here gone to Malaysia as a result of shirt sponsorship? No, because nobody takes a blind bit of notice of them. Also these type of sponsorship are a way to get away with FFP scrutiny. If only we had an owner that was based abroad????

A better, more efficient use of money (if it HAS to be spend on advertising🙄) would be a joint ad campaign along with Wyre and Fylde.
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Visit Rwanda on Arsenal shirts. Not happening.
 
TwelveAngryMen said:
The synergies between a town and it's football club are blatantly obvious
The Prem promotion gave the town oodles of free publicity
A Poolfoot style set up in Blackpool will also benefit the town and it's businesses
Can't believe that some ( particularly pool fans ) need this pointing out
Click to expand...
I think a lot on here are talking under normal circumstances, but these are not normal times!
 
Visit Blackpool is one of the few tourism hubs that could support their local football team I'd have thought.

'Visit Grimsby' is never likely to go down that well!
 
fcblackpool said:
OK, look at it another point of view, oh and you can keep you Tangerine Tinted Specs ON.

As a Blackpool fan I want revenue to be maximised, and to me we should be doing that by looking for commercial sponsors as we should be able to get more money.

On the visit Blackpool national billboard advert. Really who is it hoping to reach that doesn't already know Blackpool has attractions? Nobody.

Has anyone on here gone to Malaysia as a result of shirt sponsorship? No, because nobody takes a blind bit of notice of them. Also these type of sponsorship are a way to get away with FFP scrutiny. If only we had an owner that was based abroad????

A better, more efficient use of money (if it HAS to be spend on advertising🙄) would be a joint ad campaign along with Wyre and Fylde.
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Pompous hot air
 
fcblackpool said:
. Really who is it hoping to reach that doesn't already know Blackpool has attractions? Nobody.
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By that logic, McDonald’s would never advertise, yet they have bill boards at every World Cup. Coke would never run ads, yet they have adverts on bus stops, tv, everywhere. It is not just a case of if someone knows your product exists then there is no benefit in advertising.

The town’s tourism will benefit from having its tourism campaign on seen by football fans. Given Blackpool’s economy is largely tourism based this makes complete sense.
 
fcblackpool said:
What are the benefits to the council and residents?

I doubt anyone watching any highlights didn't know Blackpool was famous as a holiday resort.

Besides, sponsorship would be more beneficial financially to the Club with commercial enterprises.
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I've been a few different places around the planet over the last season and trust me, the 'visit Blackpool' sponsorship pricks people's interests. I'm under no illusion that I've single-handedly opened up a new market for Canadian and Central American tourists into Blackpool, but still. Plus it's a really nicely designed logo, nice enough that somebody who hasn't thought about Blackpool since the 90s might go 'hmm i wonder what it's like now then', especially during this new age of staycations!
 
Council gets 6000/8000 mini advertising boards all over the country for next 12/24 months, exposure on TV for 12 months (with potential for VERY big audiences in the millions should we get a decent cup draw, also gets exposure on the biggest selling sports game on the planet (FIFA) which will see hundereds or millions of people potentially seeing and hearing about Blackpool for the very first time, same goes for Football Manager games etc.
Then there’s the thousands of fans around the country at games, the prestige attached to being able so sponsor a club, and the fact it will just sit in the mind at some point and maybe encourage that day trip to become a long weekend for the football.
Also by supporting the club the money stays in Blackpool and pays the wages of a local of two as opposed to some marketing exec. / publisher in Manchester or London. The club also continues to work with the council, can help with council initiatives and gives the council access to thousands of residents each fortnight in a reasonably controlled environment.

It’s great for the council in every way
 
pinkseats said:
By that logic, McDonald’s would never advertise, yet they have bill boards at every World Cup. Coke would never run ads, yet they have adverts on bus stops, tv, everywhere. It is not just a case of if someone knows your product exists then there is no benefit in advertising.

The town’s tourism will benefit from having its tourism campaign on seen by football fans. Given Blackpool’s economy is largely tourism based this makes complete sense.
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Big difference. Coke, McD's advertising serves as a reminder because you're never that far away from either. The ad's say when it's time for you to make a food and drink choice both brands are at hand.

Visit Blackpool is a directive. And if anyone in Canada or Mexico (another poster) seriously is going to look at the logo and say XXXXXX me, I'll include Blackpool on my list when I go to Paris, Rome, Seville, Athens and London, I'd say they are mistaken.

Now if B,F & W got together, branded the Fylde as 'The Gold Coast' (fas) and had 'Visit The Gold Coast' as an ad campaign it would make people look.

Just a huge waste of Council money and missed opportunity by the Club.

All imo, obvs.
 
I can’t help thinking that if if was Brighton Or Bournemouth council doing this people would be on here complaining that Blackpool Council would never show their club the same support.
 
So look at it from a BFC perspective. Offer the Council advertising for a knockdown price and keep your fingers crossed that the planning permission you so desperately wants eases it's way through the committee.
 
Insider said:
So look at it from a BFC perspective. Offer the Council advertising for a knockdown price and keep your fingers crossed that the planning permission you so desperately wants eases it's way through the committee.
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Not sure that is ethical.

For keep your fingers crossed I'm reading hope. When something like this happens I'm turning hope into expectation.

Though I'd imagine it's a bit more than pp they want😉
 
Personally I think its a great idea though as I don't pay rates in Blackpool I may be biased. Fantastic publicity for the club all over the country - and how many families might just get their memories jogged by seeing a tangerine wave crashing on the sandcastle of their team's fortune next season. Tam is of course absolutely right about the synergy between town and club. Not known till lost.
 
I know quite a lot of Pool fans and none have been unhappy about the Council being involved with the Club.
Just the opposite the Council realise now we have an owner who cares about the Town and it's Community.
We have attracted Merlin to sponsor boards around the Ground unthinkable once over.
That one season in the PL must have generated a lot of money for the local economy.
If we could establish ourselves in the Championship with the away crowds that some of the Clubs would bring would also benefit the Town.
The New training ground complex would I am sure would benefit the Community with the help and cooperation of the Council.
 
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BFC59 said:
I know quite a lot of Pool fans and none have been unhappy about the Council being involved with the Club.
Just the opposite the Council realise now we have an owner who cares about the Town and it's Community.
We have attracted Merlin to sponsor boards around the Ground unthinkable once over.
That one season in the PL must have generated a lot of money for the local economy.
If we could establish ourselves in the Championship with the away crowds that some of the Clubs would bring would also benefit the Town.
The New training ground complex would I am sure would benefit the Community with the help and cooperation of the Council.
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59, no BFCfan, as a BFC fan would be unhappy. It's whether the commercial cost would benefit Blackpool as a town. If it's free, for a swap, then fair enough.

Even as a BFC fan, if I was a taxpayer in the borough and the council paid the going rate I'd think that as not the best use of money.

If it's free, as a BFC fan, I'd think that BFC were throwing potentially good money away in terms of securing a commercial sponsor, like Merlin, for example.

Therefore there's only one logical conclusion I can come to and it's got fcuk all to do with Canadians thinking Blackpool is the new 'in' place, (though Niagra and Blackpool do have a lot in common..
 
Would Blackpool council not have been better off sponsoring a club somewhere else? Seems a bit pointless advertising to us lot every other week.

Maybe an SPL side or something. Then you get advertising every week!
 
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