Nothing to do with stadium, I'm talking about the upgrades to the current training ground, the development of the new training ground, the general upkeep of the club, the staff wages, the community trust, the player wages, Appleton compensation, MM compensation etc etc etc.
So many costs that people never take into consideration and there is no way the club is in a position to sustainably manage those without dipping into Sadler's pockets regularly.
It's also been made quite clear for a while that the business plan for the club (whether we like it or not) is to buy young/cheap, develop and potentially sell on for an improved fee. It's why the development squad, academy and the staffing around it have seen investment.
Finally, as people have pointed out, it was a slow start last time we were in this league under Critch. It got better. Do we need investment in our attacking options to achieve the ambition of the club? Absolutely. But we're not about to spend 2 million on a striker like some people want and frankly nor should we cause then what was the point of selling Yates?