Why so much negatively above the manager

I'll give you Bowler, not Yates. He was bought for a significant fee and with a track record in the division. Then again Bowler had a bit of a reputation as a very good player...didn't Everton pay £2,3m? He just lost his way. Very different to the likes of Toney, Wilson and their ilk who were bought to develop on.
Toney cost Brentford 6 million, Watkins 1.8 million. Both were established in other lower leagues. It's about spotting potential value compared to today's value.
It's exactly like Yates, bought, developed, sold at a profit.
 
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