Here's my thoughts.
1) Broadcasters are showing games and promoting them as they believe there's a market for this. It's a commercial decision.
2) Broadcasters are using a whole array of players (male and female) for the same reason. To broaden audiences and to drive commercial appeal. If they divide opinion it's usually even better.
3) How much anyone is paid to do anything is completely subjective to the position of those paying the wages. If someone wants to give Ellen White the same salary as Harry Kane, that's up to them. In the case of womens football, the longevity of such an approach is questionable without increasing the number of paying supporters.
4) The more money and exposure the womens game gets, the more those working in it (directly or indirectly) will have to face criticism of elements that are not considered good. You can't have one without the other. My bugbear with how womens football is presented is that it there's often a glossing over of poor elements of play and an overplaying of 'good' play to the point where every goal is 'unbelievable!!!!' and every save is 'incredible!!!'. It sometimes comes across like a mum praising her kid.
5) Good to see Robbie back, although I'm surprised at his lack of concern for the clear overspending in the womens game.
ill add, the BBC have the commercial rights to broadcast therefore they push it up the visibility scale in their sports reporting, this an issue with the way the bbc is organised and the myriad of factors that come into how the BBC is funded and therefore managed. By all accounts based on popularity and commercial interest womens football should be somewhere below national conference, again without doubt there are political factors that push it to the forefront.
saying that there are women in the womens game who are emminently qualified to talk about football in general and male players and ex-players who talk utter shisser being paid huge amounts as so called pundits.
With increased profile the womens game should get better, because there is then an imperative to make it better, for commercial and general interest reasons. It wasnt that long ago when and an England vs Norway game would have been expected to be a massacre and a possible double digit scoreline (in favour of England before anyone comments).
Understanding that, increased visibility of the womens game will have a general detrimenetal effect on other aspects of the game, in the same way that increased champions league and the possibility of a european league would be detrimental. There is only so much viewership and more importantly only so much money for broadcast rights and sponsorship available - the more leagues, sports, games there are the more that overall financial pool has to be spread around.
The fact that elite football is so financially problematic, an additional entrant, high profile womens football, is going to eventually have an effect.
I watched the last womens world cup, and thought the games were pretty good. apart from the one against the USA who just seemed to be the ultimate shithousery team. its like they had been watching the videos of every team managed by, Mick McCarthy, steve evans, neil warnock et al and taken everything they did as a gospel