At this point I think you need to tell me what "media elite" is. Because apparently it doesn't include people who have worked for mainstream news in very high up positions for years, doesn't include knights of the realm and doesn't include privately educated city bankers. The most powerful people on screen and behind the scenes are rich and long established in mainstream media. I've pointed out the person who set up the channel, the people who fund the channel, the CEO of the channel, several of its key presenters. This clearly a pretty comprehensive view of the people with the most influence.
Yes a lot of the content they do which is popular is the royal soap opera. Wittering on about Harry and Megan doesn't strike me as vital public interest journalism tbh, and I see no difference between this and coverage which already exists in red top tabloids.
The working class are currently supporting Labour. You might not, but all polling shows Labour has a heavy lead in the old Labour heartlands. You can't seriously tell me that the Deputy Conservative Chairman interviewing the Home Secretary is 'anti establishment'. I can see you want it to be, but unfortunately it just isn't is it? It's people within power interviewing other people within power. It's the Conservative party that has been in charge for 13 years now.
I don't know what you think I've made my mind up about. I'm aware it is popular among a certain audience and I think it will continue to do well in this regard. But I also know quite a bit about how this industry works, having studied and worked in it for over a decade now. I know for a fact that it's a right wing channel and we have had a right wing party in power for 13 years. I know for a fact the people in charge are mostly from big mainstream broadcasters and from privileged backgrounds. I know for a fact how the YouTube algorithm works and how it creates echo chambers, and I'm well experienced enough to spot when a channel is playing into that, like GB News is. Clearly you like to think of it as the outsider that is destroying the traditional way of doing things, but I can't see any evidence that it is reaching an audience that didn't already agree with everything it was saying in the first place.
The media elite aren't on the fringe as you say, they are the established media, not GB news trying to change the landscape. They have a range of people, yes some from well off backgrounds, MP's etc and many from far different backgrounds. It's not even about who the people are it's about a message that resonates with normal people, that's why they won the award, the most loved news brand. It really doesn't matter if it's Nigel Farage or one of the comedians. Many people felt their voices aren't represented by mainstream channels, GB News seeks to provide that and to me it does it pretty well. You hear debate and opinions you wouldn't elsewhere, some might be offended by that, but a lot would agree with it and be happy that the obvious views that some are scared to say are being voiced and discussed.
The Royal point was to show its the content that captures more than the title.
Most people are clueless and only vote Labour 'because we've always done it' or something stupid like that. They will likely win and we probably do need a change, however you can't deny they aren't what they used to be and to me they jave lost me on many things. I 'should' be voting for them, but yet I won't be.
As for that interview you're focusing on 1 tiny segment, I've attached the show above, nowt wrong with it at all, decent show, opinion from all sides.
You may have worked in the industry but this is about opinion as well. We know it's a right leaning channel, but they do add some balance, but also the freedom for presenters to speak their mind. Occasionally that'll lead to someone saying something you wouldn't hear on a traditional news channel where presenters are almost robots and often to the left too. Presumably you'll also know that left wing organisations have effectively captured many institutions etc and effectively control many narratives, there would be little need for GB news if we lived in a more sensible world. Much of the main broadcast media is left leaning.
A lot of common sense speaking from the general public puts them right wing these days, given how ridiculously woke we've become on so much. People who were on the left on many topics have found that today, their views might be seen as to the right. So a lot of the so called right wing views are actually, IMO, given the amount of people that would agreed with them, not even that far to the Right. It's only in the day and age where the left has gone a bit mad on some things.
I've already covered the people on the channel and there's a wide range of backgrounds, in media terms and messaging against the far more established and powerful competitors, it is an outsider trying to disrupt the landscape.
If you think a channel can do that without some serious financial backing, getting some big influential personalities involved and using anything it can to gain a foothold in the arena, then I'd say that's naive. Also when trying to disrupt they're obviously going to upset some, be attacked left right and centre, actually before a word was spoken, advertisers pressured etc. Clearly cut off without as much advertising revenue you need big backing and also need to reach your audience however you can in this modern world, they won't ever get near the big players if they didn't. So I don't really care if they put a leading title on a video saying someone SLAMMED for their opinion or whatever. You've got to play the game.
Maybe they won't change too many minds, but it doesn't even have to, vast swathes of the public agree with these common sense messages and policies, as brexit showed, it'll tap into that, they just need to reach them. It may change some opinion though, as when people realise some of the madness going on like what kids are taught in schools and what the BBC were pushing, like there was 100 genders, people will lose faith in the common sense of the woke mainstream and turn elsewhere.
If the established mainstream aren't willing to speak the language of normal people, others will and there's no doubt some fear the rise of a GB News, as it ruins their monopoly and control of the narratives.