I suppose the answer is the hole we're in financially in terms of losses and need for investment, whereas Swansea's set up is in place from stadium to training ground and beyond.
I'm not so fussed about the season ticket, it's always been a bit of a privilege to have one but I thought matchday tickets could be kept low as a compromise and indeed, incentivised with pricing for the younger adults who may well have missed the usual process of becoming tangerine due to the boycott. I felt that small investment may pay off in the medium term. An 18-22 price would be interesting as the fans who were 11-15 when boycott started are the exact ones who we might not have captured in same way as normal.
It is what it is. There's a load of things to like, a thousand things to like and I'm not moaning about this, it's just my honest opinion. I also think ticket prices are too high universally and it would be hypocritical to be happy clapping price rises just because I personally can afford them. Again, I 100% accept the club are working in a context and circumstance where idealism is not an easy option, unlike for me, who can have my opinion at no cost to myself!