Yep, it's an absolute nonsense and that's not based on Blackpool at all.
Last two years I've rented a house between Bamburgh and Seahouses. Love them both but Bamburgh has one pub, one castle and one church graveyard to visit as tourist attractions. And that warrants five stars?
That part of the coastline is designed for getting away from the hubbub of everyday life and for enjoying long walks along miles and miles of fantastic beaches and coastline paths.