Get WOKE go broke

Seasider1887

Seasider1887

Well-known member
The whole Dylan Mulvaney ( man in a dress ) has placed the makers of Bud Light in a tight spot between a rock and a hard space. They now realise that diversity and inclusion has alienating them from 99% of their customers.

Nike used the same man to advertise sports bras which is an insult to real women that have worked hard and made great sacrifices to achieve success or even enjoy exercising for fun. It’s like a slap on the face for these women. Neither brands can apologise now as it would upset the alphabet people.


 
Foolweary said:
I dont get it, if you dont like their advert dont buy the beer. Why are you so offended?

I've got a feeling you weren't in that woman's intended demographic so I'm sure everyone is OK with your choice.
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Simply because it’s not about their beer. The problem the fact that diversity and inclusion targets must be met for banks to support them.

The whole thing is an industry now. Sharon Davis is enraged because the same influencer is advertising sports bras whilst being a biological man. That’s very insulting to hard working women athletes. I don’t watch tv but occasional glimpse the adverts. They are totally unrealistic. 85% of the UK is white and around 0.5 % alphabet people. That’s not what is depicted. Where are all the Sikhs or Chinese or Pakistanis for that matter?
 
Seasider1887 said:
Simply because it’s not their beer anymore has a problem with it’s the fact that diversity and inclusion targets must be met for banks to support. The whole thing is an industry now. Sharon Davis is enraged because the same influencer is advertising sports bras whilst being a biological man. That’s very insulting to hard working women athletes. I don’t watch tv but occasional glimpse the adverts. They are totally unrealistic. 85% of the UK is white and around 0.5 % alphabet people. That’s not what is depicted. Where are all the Sikhs or Chinese or Pakistanis for that matter?
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What is an alphabet person?
 
Wizaard said:
What is an alphabet person?
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I think without insulting them it’s LGTBQIA2S+ but If I am wrong someone please correct me. I am confused because I thought there were just men and women when I was growing up. I didn’t know what Gay or Lesbian meant until secondary school. Things were simple back then. We were just told as kids not to speak to strangers or accept sweets or lifts. Now the kids get corrupted in primary schools and online.
 
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Seasider1887 said:
Simply because it’s not about their beer. The problem the fact that diversity and inclusion targets must be met for banks to support them.

The whole thing is an industry now. Sharon Davis is enraged because the same influencer is advertising sports bras whilst being a biological man. That’s very insulting to hard working women athletes. I don’t watch tv but occasional glimpse the adverts. They are totally unrealistic. 85% of the UK is white and around 0.5 % alphabet people. That’s not what is depicted. Where are all the Sikhs or Chinese or Pakistanis for that matter?
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Its a manufactured outrage, and to be honest the only real outrage is in the US.

Dont get suckered in, just ignore it, by letting it get under your skin and writing about it here you're falling in to the trap the advertisers laid.

If you disagree with it silently stop buying their beer. If you're right and a silent majority agree with you this type of advert will cease.

Though I have sneaking suspicion you weren't buying their beer anyway, which makes your reaction a bit pointless.
 
I’m not so complacent when it comes to kids being brainwashed and fed some lie that a man can be a woman and vice versa.

There’s an epidemic of kids who now think they’re the other sex. One in ten according to latest polls.

Social media is feeding them this gender fluidity ideology. Schools are either actively supporting/promoting it or are struggling to handle it and walking on eggshells.

Of course there’s folk who are adamant they’re born in the body of a man when they feel utterly feminine. But these gender dysmorphia cases are few and far between.

They’re certainly not one in ten. And it’s not one in five either - but that’s where we’re headed as this warped ideology is seemingly sponsored by big corporations. It’s crazy.

None of this was much of an issue until the covid lockdown. Then all of a sudden the huge surge in these youngster wanting to identify as the opposite was happened. Why? Because they were being exposed to videos on tiktok. They’re being influenced. It’s a social construct. Unless of course you’re in the camp that it’s always been one in ten, but they were afraid to speak up.

It’s nothing less than brainwashing of youngsters as they’re fed video after video, image after image, within a society where large corporations are reinforcing and promoting that this is a normal way of life. Normal to deny biology and live as the opposite sex, just because now you’ve decided that’s what you prefer.

I have always loved NIKE. But they have paid this man to promote sports bras. Let’s be clear, he’s not an athlete. He’s not sporty. He doesn’t have breasts. In fact he has a penis.

It’s a damn insult to women sports stars that NIKE have paid a man to wear and advertise a sports bra. He doesn’t need one. He has absolutely no use for one. Yet NIKE have jumped on the wokery bandwagon as they think it’s what they need to do or have to do to stay current.

I could understand it to an extent if the person had had surgery to create breasts. In that scenario they’d need a bra. But that’s not the case. He’s not had surgery. If anything, he would have better use for a jock strap. But no- cos that would go against the illusion. The illusion that this man can become a woman because he says so. And by donning a wig, a dress, and make-up, and waving tampons at the screen.
 
Malced said:
I’m not so complacent when it comes to kids being brainwashed and fed some lie that a man can be a woman and vice versa.

There’s an epidemic of kids who now think they’re the other sex. One in ten according to latest polls.

Social media is feeding them this gender fluidity ideology. Schools are either actively supporting/promoting it or are struggling to handle it and walking on eggshells.

Of course there’s folk who are adamant they’re born in the body of a man when they feel utterly feminine. But these gender dysmorphia cases are few and far between.

They’re certainly not one in ten. And it’s not one in five either - but that’s where we’re headed as this warped ideology is seemingly sponsored by big corporations. It’s crazy.

None of this was much of an issue until the covid lockdown. Then all of a sudden the huge surge in these youngster wanting to identify as the opposite was happened. Why? Because they were being exposed to videos on tiktok. They’re being influenced. It’s a social construct. Unless of course you’re in the camp that it’s always been one in ten, but they were afraid to speak up.

It’s nothing less than brainwashing of youngsters as they’re fed video after video, image after image, within a society where large corporations are reinforcing and promoting that this is a normal way of life. Normal to deny biology and live as the opposite sex, just because now you’ve decided that’s what you prefer.

I have always loved NIKE. But they have paid this man to promote sports bras. Let’s be clear, he’s not an athlete. He’s not sporty. He doesn’t have breasts. In fact he has a penis.

It’s a damn insult to women sports stars that NIKE have paid a man to wear and advertise a sports bra. He doesn’t need one. He has absolutely no use for one. Yet NIKE have jumped on the wokery bandwagon as they think it’s what they need to do or have to do to stay current.

I could understand it to an extent if the person had had surgery to create breasts. In that scenario they’d need a bra. But that’s not the case. He’s not had surgery. If anything, he would have better use for a jock strap. But no- cos that would go against the illusion. The illusion that this man can become a woman because he says so. And by donning a wig, a dress, and make-up, and waving tampons at the screen.
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You seem very angry about it all. All that stress can be as bad for you as mayo if you let it.
 
‘How dare Nike and Bud insult women, things were much better in the past when we had nothing but a lump of coal and a thrapeney of lard every second winter!’, say a bunch of men on smartphones / computers.
 
straightatthewall said:
You seem very angry about it all. All that stress can be as bad for you as mayo if you let it.
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No I’m not angry I am concerned. There’s nothing wrong with caring about things. I don’t live in a bubble of blissful unawareness nor am I in the ‘who cares?’ camp.

We have children reaching puberty, if not younger, who are having the basis of their very being, (and the security that brings), their gender indentity - as informed and affirmed by their parents since birth, ripped up and thrown in the air.

Young easily influenced and impressionable kids being barraged with gender changing videos from so called influencers and role models.

I think it’s beyond harmful to their well-being.

For adult women, who fought for their rights, they now have men saying they’re women, and invading their private spaces and their sports competitions. Many women are speaking out, at quite some risk of being cancelled, so it clearly is very frustrating for them.

To add salt to the wounds, despite most of the sports advertising budgets going on male athletes, NIKE allocate part of that budget to a man in order to promote a woman’s sports bra.

It would be understandable if they wanted to show inclusivity by having the trans person wear cycling gear or trainers or whatever. But a sports bra is something only a female athlete should wear and promote. If you disagree with that then that’s your right, but I feel it does a huge disservice to women.
 
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Malced said:
I’m not so complacent when it comes to kids being brainwashed and fed some lie that a man can be a woman and vice versa.

There’s an epidemic of kids who now think they’re the other sex. One in ten according to latest polls.

Social media is feeding them this gender fluidity ideology. Schools are either actively supporting/promoting it or are struggling to handle it and walking on eggshells.

Of course there’s folk who are adamant they’re born in the body of a man when they feel utterly feminine. But these gender dysmorphia cases are few and far between.

They’re certainly not one in ten. And it’s not one in five either - but that’s where we’re headed as this warped ideology is seemingly sponsored by big corporations. It’s crazy.

None of this was much of an issue until the covid lockdown. Then all of a sudden the huge surge in these youngster wanting to identify as the opposite was happened. Why? Because they were being exposed to videos on tiktok. They’re being influenced. It’s a social construct. Unless of course you’re in the camp that it’s always been one in ten, but they were afraid to speak up.

It’s nothing less than brainwashing of youngsters as they’re fed video after video, image after image, within a society where large corporations are reinforcing and promoting that this is a normal way of life. Normal to deny biology and live as the opposite sex, just because now you’ve decided that’s what you prefer.

I have always loved NIKE. But they have paid this man to promote sports bras. Let’s be clear, he’s not an athlete. He’s not sporty. He doesn’t have breasts. In fact he has a penis.

It’s a damn insult to women sports stars that NIKE have paid a man to wear and advertise a sports bra. He doesn’t need one. He has absolutely no use for one. Yet NIKE have jumped on the wokery bandwagon as they think it’s what they need to do or have to do to stay current.

I could understand it to an extent if the person had had surgery to create breasts. In that scenario they’d need a bra. But that’s not the case. He’s not had surgery. If anything, he would have better use for a jock strap. But no- cos that would go against the illusion. The illusion that this man can become a woman because he says so. And by donning a wig, a dress, and make-up, and waving tampons at the screen.
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Well put argument and I'm with you on the social media influencing. Perhaps it's a temporary construct, I don't know.
Then again, when it comes to the psychology of advertising selling can use all sorts of lateral constructs. Do horses often turn to a Guinness after splashing about in the sea?
 
1966_and_all_that said:
Well put argument and I'm with you on the social media influencing. Perhaps it's a temporary construct, I don't know.
Then again, when it comes to the psychology of advertising selling can use all sorts of lateral constructs. Do horses often turn to a Guinness after splashing about in the sea?
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They do after about five pints.
 
Malced said:
No I’m not angry I am concerned. There’s nothing wrong with caring about things. I don’t live in a bubble of blissful unawareness nor am I in the ‘who cares?’ camp.

We have children reaching puberty, if not younger, who are having the basis of their very being, (and the security that brings), their gender indentity - as informed and affirmed by their parents since birth, ripped up and thrown in the air.

Young easily influenced and impressionable kids being barraged with gender changing videos from so called influencers and role models.

I think it’s beyond harmful to their well-being.

For adult women, who fought for their rights, they now have men saying they’re women, and invading their private spaces and their sports competitions. Many women are speaking out, at quite some risk of being cancelled, so it clearly is very frustrating for them.

To add salt to the wounds, despite most of the sports advertising budgets going on male athletes, NIKE allocate part of that budget to a man in order to promote a woman’s sports bra.

It would be understandable if they wanted to show inclusivity by having the trans person wear cycling gear or trainers or whatever. But a sports bra is something only a female athlete should wear and promote. If you disagree with that then that’s your right, but I feel it does a huge disservice to women.
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I can understand why women are so upset. It can’t be easy for them and the elite amongst them don’t get rewarded with the sponsorship that a man in a dress TikTok influencer gets. Not only that it prances about acting like a silly care free school girl. He still has his wedding tackle and has a flat chest.

And don’t even get me started on men competitors participating in the deadlift competitions! Or any other sports where testosterone plays a key part.
 
It’s a drip drip drip brainwashing.
The latest is Adidas who have launched their advertising campaign for ‘women’s swimwear’, not unisex swimwear, ‘women’s swimwear’.
Who is modelling it? A man with broad shoulders, a hairy chest, and a bulge where his tackle sits.
This is an affront to women. It’s twisted and wrong. Adidas could launch a trans swimwear range if they so wished. But to launch a women’s a range and market it at women, yet have a biological man, with all of their obvious physical differences, wearing it? Why? It’s weird.
These big corporations are trying to convince us that ‘woman’ now means men with penises that tell us they identify as women. Well not in my book. Never.
They can have their trans existence. No problem with that. But to do that by redefining what a woman means is unacceptable.
 
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Malced said:
It’s a drip drip drip brainwashing.
The latest is Adidas who have launched their advertising campaign for ‘women’s swimwear’, not unisex swimwear, ‘women’s swimwear’.
Who is modelling it? A man with broad shoulders, a hairy chest, and a bulge where his tackle sits.
This is an affront to women. It’s twisted and wrong. Launch a trans swimwear range of you like Addidas, but don’t launch a women’s a range and market it at women, yet have a biological man, with all of their obvious physical differences, wearing it.
These big corporations are trying to convince us that ‘woman’ now means men with penises that tell us they identify as women. Well not in my book. Never.
They can have their trans existence. No problem with that. But to do that by redefining what a woman means is unacceptable.
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I’ve seen these pics Malced. It is truly ridiculous.
 
Malced said:
It’s a drip drip drip brainwashing.
The latest is Adidas who have launched their advertising campaign for ‘women’s swimwear’, not unisex swimwear, ‘women’s swimwear’.
Who is modelling it? A man with broad shoulders, a hairy chest, and a bulge where his tackle sits.
This is an affront to women. It’s twisted and wrong. Launch a trans swimwear range of you like Addidas, but don’t launch a women’s a range and market it at women, yet have a biological man, with all of their obvious physical differences, wearing it.
These big corporations are trying to convince us that ‘woman’ now means men with penises that tell us they identify as women. Well not in my book. Never.
They can have their trans existence. No problem with that. But to do that by redefining what a woman means is unacceptable.
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I wasn't aware of this, but now I am. From an advertising perspective.....job done.
 
Seasider1887 said:
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Saw a great video discussing this woman's comments from a panel of business commentators.

She starts out by saying she is a business woman. She says the brand needs to get away from it's "frat" image in order to improve sales and brand profile. The profile of beer drinkers is 85% men. Yet due to a drop in sales she decided to alienate the majority drinker and push it to LGBTQ who represent a small % of the population and without prejudice are not at all beer drinkers. It makes no sense. They just needed a campaign with wild horses running across the great plains of America and a load of American flags and the job would be done.

They then went on to say that essentially she has fulfilled her job role and done nothing wrong as she would be working within parameters of inclusivity within the terms of her role. Which knocked off 30% of their sales in a week. Ouch.

I see Bud have now put her on "extended leave".
 
Malced said:
No I’m not angry I am concerned. There’s nothing wrong with caring about things. I don’t live in a bubble of blissful unawareness nor am I in the ‘who cares?’ camp.

We have children reaching puberty, if not younger, who are having the basis of their very being, (and the security that brings), their gender indentity - as informed and affirmed by their parents since birth, ripped up and thrown in the air.

Young easily influenced and impressionable kids being barraged with gender changing videos from so called influencers and role models.

I think it’s beyond harmful to their well-being.

For adult women, who fought for their rights, they now have men saying they’re women, and invading their private spaces and their sports competitions. Many women are speaking out, at quite some risk of being cancelled, so it clearly is very frustrating for them.

To add salt to the wounds, despite most of the sports advertising budgets going on male athletes, NIKE allocate part of that budget to a man in order to promote a woman’s sports bra.

It would be understandable if they wanted to show inclusivity by having the trans person wear cycling gear or trainers or whatever. But a sports bra is something only a female athlete should wear and promote. If you disagree with that then that’s your right, but I feel it does a huge disservice to women.
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Saw something the other night showing stats of people under 18 identifying as a different gender or LGBTQ. It was staggering. The percentages were minimal in like 2017 and 2018 and from then on they have shot up to 25%. So that is 1 in 4 of children identifying as a different gender / LGBTQ.

They actually questioned if this could be classed as a form of grooming as kids are now bombarded with it.
 
Macseasider said:
Saw something the other night showing stats of people under 18 identifying as LGBTQ. It was staggering. The percentages were minimal in like 2017 and 2018 and from then on they have shot up to 25%. So that is 1 in 4 of children identifying as LGBTQ.

They actually questioned if this could be classed as a form of grooming as kids are now bombarded with sexuality / gender.
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That’s exactly what it is. It’s sick.
 
To paraphrase Douglas Adams` take on what he thought were many people`s views on new technology, innovation and societal change - and life in general:

"Anything that happened before you were born is just inconsequential `stuff`.

Anything that happens up until the age of 35 is new and exciting and revolutionary and mostly will be embraced.

Anything that happens after the age of 35 is against the natural order of things."

Get agitated if you want, but it is really just "getting old" stuff. Younger people don`t give a f***...
 
Macseasider said:
Saw something the other night showing stats of people under 18 identifying as a different gender or LGBTQ. It was staggering. The percentages were minimal in like 2017 and 2018 and from then on they have shot up to 25%. So that is 1 in 4 of children identifying as a different gender / LGBTQ.

They actually questioned if this could be classed as a form of grooming as kids are now bombarded with it.
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I think there is a lot in that. I get called out for drawing peoples attention to it but there is a world of difference from a man in a dress at say a Christmas pantomime and kids in the States visiting strip joints with parents and handing the performers dollar bills. It makes my skin crawl and if you look on YouTube there was a huge row when they did a show at Blackpool library recently. It got infiltrated and filmed.
 
spudgun said:
To paraphrase Douglas Adams` take on what he thought were many people`s views on new technology, innovation and societal change - and life in general:

"Anything that happened before you were born is just inconsequential `stuff`.

Anything that happens up until the age of 35 is new and exciting and revolutionary and mostly will be embraced.

Anything that happens after the age of 35 is against the natural order of things."

Get agitated if you want, but it is really just "getting old" stuff. Younger people don`t give a f***...
Click to expand...

This isn't some new and emerging social trend, this is well funded pressure groups spreading a toxic and dangerous ideology, that is causing significant harm to many young people, simply for their own financial gain.
 
Lost Seasider said:
This isn't some new and emerging social trend, this is well funded pressure groups spreading a toxic and dangerous ideology, that is causing significant harm to many young people, simply for their own financial gain.
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Precisely and what I have recently realised it’s an incredibly lucrative business to be in. The Bud Light lady that came up with the trans influencer idea thought she was just doing her job. There are a type of KPI grade all the big companies now comply with.

It’s the same with diversity and inclusion, try Googling a diversity and inclusion senior management job and the salaries are unbelievable. I read somewhere the BBC pay one more than the PM for a 3 day week!

They don’t of course actually really care about what they are spouting as long as the work keeps coming in. Training courses, videos, etc. everyone is riding the gravy train.

There are armies of academics now employed, choose to to read, through books all day long such has James Bond and meddle with them. It’s finding nice well paid jobs.

They must be laughing all the way to the bank knowing that nobody dare challenge them for fear of the consequences.
 
spudgun said:
To paraphrase Douglas Adams` take on what he thought were many people`s views on new technology, innovation and societal change - and life in general:

"Anything that happened before you were born is just inconsequential `stuff`.

Anything that happens up until the age of 35 is new and exciting and revolutionary and mostly will be embraced.

Anything that happens after the age of 35 is against the natural order of things."

Get agitated if you want, but it is really just "getting old" stuff. Younger people don`t give a f***...
Click to expand...
Younger people don't give a F but hang on - they've never had such levels of anxiety along with other mental health issues and the associated consequences such as self-harm. Younger people do give an F as they're so obsessed with pronouns and wanting to alter their biological gender.
It's either we've had generation after generation of repressed trans people amounting to 10-25% of youngsters, if not more, or our youngsters of today's generation are having their heads messed with by opportunists and perverts.
 
Malced said:
Younger people don't give a F but hang on - they've never had such levels of anxiety along with other mental health issues and the associated consequences such as self-harm. Younger people do give an F as they're so obsessed with pronouns and wanting to alter their biological gender.
It's either we've had generation after generation of repressed trans people amounting to 10-25% of youngsters, if not more, or our youngsters of today's generation are having their heads messed with by opportunists and perverts.
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F56FE341-8820-41F1-BBD7-C8B152D9F98B.jpeg
 
Lost Seasider said:
This isn't some new and emerging social trend, this is well funded pressure groups spreading a toxic and dangerous ideology, that is causing significant harm to many young people, simply for their own financial gain.
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“Simply for their own financial gain”.

But the op title is “go woke and go broke”.

So which is it? Are businesses going woke because it makes them oodles of dosh?

Or are they going to destroy their business if they do?
 
Malced said:
Younger people don't give a F but hang on - they've never had such levels of anxiety along with other mental health issues and the associated consequences such as self-harm. Younger people do give an F as they're so obsessed with pronouns and wanting to alter their biological gender.
It's either we've had generation after generation of repressed trans people amounting to 10-25% of youngsters, if not more, or our youngsters of today's generation are having their heads messed with by opportunists and perverts.
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But the o/p wasn`t talking about any of that Malced, and neither was I.

The o/p was simply saying that alcohol sales of a certain brand have plummeted due to a specific advertising campaign, and was trying to imply that `wokeness` is the cause.

My point was simply that older people are more likely to be offended because it is the natural reaction of older people, and `twas ever thus.

Younger people are more likely to be open minded and receptive to `stuff`, and less likely to be clutching their pearls and having a fit of the vapours about an advertising campaign.

Therefore they don`t give a f*** about the advert.

And I don`t see an immediate link from a beer advert to "today`s generations having their heads messed with by opportunists and perverts".

Lost Seasider said:
This isn't some new and emerging social trend, this is well funded pressure groups spreading a toxic and dangerous ideology, that is causing significant harm to many young people, simply for their own financial gain.
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Agree with Mex, you can`t have it both ways.

Finally, could someone explain exactly what `WOKE` is, and why it is now used mainly as a pejorative on here...
 
Mexboroseasider said:
“Simply for their own financial gain”.

But the op title is “go woke and go broke”.

So which is it? Are businesses going woke because it makes them oodles of dosh?

Or are they going to destroy their business if they do?
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Companies are being rated on a Diversity and Inclusion Index.
That rating is used to name and shame, annd it’s used by investors as one of the factors to influence investment decisions.

So there’s a scramble to be seen to be diverse and progressive and all inclusive. This is partly behind the actions of big corporations who are trying to be the most progressive and pioneering.

That’s all fine in theory, but it’s now become that organisations are pushing ideology that many of their customer base fundamentally disagree with. That’s turning off their customer base and these companies are therefore making huge missteps.

They’re in it for profit. But blinkered by the wokeism. Until it seems there’s a push back from their customers and they see their sales plummet.

Bud Light and Nike and now Adidas are trashing their customer base as they scramble to be progressive. Well it’s hitting them in the pocket hence the go woke go broke phrase.

They’re doing it thinking it will improve sales and profits and investment. But they’re throwing the baby out with the bath water and it’s coming back to bite them hard.
 
Malced said:
Companies are being rated on a Diversity and Inclusion Index.
That rating is used to name and shame, annd it’s used by investors as one of the factors to influence investment decisions.

So there’s a scramble to be seen to be diverse and progressive and all inclusive. This is partly behind the actions of big corporations who are trying to be the most progressive and pioneering.

That’s all fine in theory, but it’s now become that organisations are pushing ideology that many of their customer base fundamentally disagree with. That’s turning off their customer base and these companies are therefore making huge missteps.

They’re in it for profit. But blinkered by the wokeism. Until it seems there’s a push back from their customers and they see their sales plummet.

Bud Light and Nike and now Adidas are trashing their customer base as they scramble to be progressive. Well it’s hitting them in the pocket hence the go woke go broke phrase.

They’re doing it thinking it will improve sales and profits and investment. But they’re throwing the baby out with the bath water and it’s coming back to bite them hard.
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I understand the theory behind the op.

It’s just that Lost claimed the companies were only going some because they made loads of money.

Well either they are going to make loads of money. Or they are going to go bust as per the op.

It can’t be both.
 
Mexboroseasider said:
I understand the theory behind the op.

It’s just that Lost claimed the companies were only going some because they made loads of money.

Well either they are going to make loads of money. Or they are going to go bust as per the op.

It can’t be both.
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I think Lost alluded to high salaries working in Diversity departments. Nothing to do with the profits made by businesses.
 
Macseasider said:
I think Lost alluded to high salaries working in Diversity departments. Nothing to do with the profits made by businesses.
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Well he doesn’t refer to diversity departments in the post I replied to. Just a reference to mysterious groups with questionable funding. 👀

Anyway it’s not an issue I’m especially bothered about and I’m sure the big corporates are well able to look after themselves. If the op is right, and being woke affects the bottom line, then I’m sure we’ll see changes in the approach. If the op is just another conspiracy in a long line of conspiracies promoted as part of the culture wars, then we won’t see any changes.
 
spudgun said:
Finally, could someone explain exactly what `WOKE` is, and why it is now used mainly as a pejorative on here...
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“If you were to ask me for a word to ban it would be 'woke', originally a very positive concept… but now completely appropriated by the hard right, and used repeatedly as a general-purpose insult by people who don't really know what they mean." - Michael Rundell, a linguist and lexicographer

I‘ve just read that on the BBC website in an article by Susie dent on words and phrases that should be axed.
 
As a father to a 15 year old daughter who goes to an all girl's school, it's a ridiculously confusing and hard place to be - they all want to categorise themselves and be in groups and are bombarded with what they should say and how they should act. Girls get 'cancelled' from Whatsapp and friendship groups if they say something deemed to be non-pc.

I've told her not to worry about being a label, speak up for what she believes and just be herself, she's got her head screwed on thankfully.

What ever happened to just buying a pair of Doc Martins, dying your hair and getting a piercing to be different...
 
Junior_BentsPlatformShoes said:
As a father to a 15 year old daughter who goes to an all girl's school, it's a ridiculously confusing and hard place to be - they all want to categorise themselves and be in groups and are bombarded with what they should say and how they should act. Girls get 'cancelled' from Whatsapp and friendship groups if they say something deemed to be non-pc.

I've told her not to worry about being a label, speak up for what she believes and just be herself, she's got her head screwed on thankfully.

What ever happened to just buying a pair of Doc Martins, dying your hair and getting a piercing to be different...
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It’s good advice Junior 👌
 
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