Danny Ocean
Well-known member
We are a small club in terms of getting media attention, with a dying local newspaper that is read by the elderly and a local radio station with falling viewers. Is the club missing a real marketing opportunity by making the content subscription? I am assuming that the content is on a subscription basis for foreign viewers as well. The club is using
tangerine tv as a cash-cow like club-call was in the 80s for a few dedicated fans wanting information on the club.
I don't know what the current subscriptions are but I am guessing it will be a couple of thousand per month, it definitely will not be in the millions such as Man United or Liverpool that have the benefit of receiving unlimited
marketing courtesy of SKY TV, BBC, BT, etc to create demand for online content.
As we have plenty of characters in the team now, such as Yates, Gabriel, Madine, Dougall, Husband, Keshi, etc the club is missing a real opportunity in keeping content of them on a subscription basis. Surely making the content free would be a very powerful marketing tool that would help grow the brand/club not only on a local basis but more importantly on an international level.
tangerine tv as a cash-cow like club-call was in the 80s for a few dedicated fans wanting information on the club.
I don't know what the current subscriptions are but I am guessing it will be a couple of thousand per month, it definitely will not be in the millions such as Man United or Liverpool that have the benefit of receiving unlimited
marketing courtesy of SKY TV, BBC, BT, etc to create demand for online content.
As we have plenty of characters in the team now, such as Yates, Gabriel, Madine, Dougall, Husband, Keshi, etc the club is missing a real opportunity in keeping content of them on a subscription basis. Surely making the content free would be a very powerful marketing tool that would help grow the brand/club not only on a local basis but more importantly on an international level.