They ballsed up with 20/20 it seems by not trademarking it.
England’s answer to the Big Bash begins on Wednesday but doubling down on the county game was the braver option
www.theguardian.com
"In essence, the Hundred is a repackaging of Twenty20 cricket, which was launched by the England and Wales Cricket Board in 2003 as a gateway format and then flew around the globe before it could be trademarked. Myriad franchise tournaments were spawned as a result, the biggest beast of them all being the Indian Premier League, yet English eyes looked increasingly enviously towards
Australia’s Big Bash League.
"The ECB saw
Cricket Australia’s family-focused tournament – those balmy salmon-sky evenings pumped into UK living rooms during cold winter mornings – and began to lose faith in the T20 Blast as its own recruitment vehicle. It also forecast a decline in revenues for international cricket and feared the governing body was financially exposed without a domestic product it owned. Coming amid a long overdue acceptance that 15 years behind a paywall had seen cricket’s visibility shrink, it opted for a fresh start over a reboot of the existing competition.