ticket pricing 2021/22 : Fan Survey

Macseasider said:
Done. One of the questions seemed to be somewhat loaded as if trying to force people's hands. What price do you want a season ticket? Lower, the same or more with all the money put into signings and the infrastructure of the club or something along those lines. Very much came across as the author wanting you to tick the box for paying more and any other response was not acceptable.
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Yes that was definitely a loaded question. I'm going to give them the benefit of doubt and say it must be a habit caused by 30 years of Oyston ownership - these days they don't need to say what the revenue from an increase in price would be spent on, we already know it'll be on the club.
 
Done. I added a suggestion that if you buy a STH then you get free Ifollow access to home games as well. This is mainly aimed at old and frail fans like me and/or exiles, or those on holiday, who maybe can't, or would rather not, get to Tuesday night cold games in mid January and give them the option of watching from home. They will in essence have already bought a ticket, so it wouldn't cost the club anything
 
Macseasider said:
Done. One of the questions seemed to be somewhat loaded as if trying to force people's hands. What price do you want a season ticket? Lower, the same or more with all the money put into signings and the infrastructure of the club or something along those lines. Very much came across as the author wanting you to tick the box for paying more and any other response was not acceptable.
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For the sake of clarity - these are the Trust's questions, not the club's, and we have no vested interest in the outcome - so no loading in any particular direction was intended.
 
O4tonygreen said:
Done. I added a suggestion that if you buy a STH then you get free Ifollow access to home games as well. This is mainly aimed at old and frail fans like me and/or exiles, or those on holiday, who maybe can't, or would rather not, get to Tuesday night cold games in mid January and give them the option of watching from home. They will in essence have already bought a ticket, so it wouldn't cost the club anything
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If they 'returned' their ticket for the game in exchange for that access, the seat could be resold and then the club could theoretically make extra...
 
Wizaard said:
Bradford and Huddersfield have trapped themselves into too cheap season tickets leaving them short of funds to improve the team. Both struggled recently. imo
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If anyone on here should know that then its you,especially the former.
 
Not read all the thread so excuse me if I repeat things.....

2 things- Blackpool is a poor town. There are a shed load of kids who we've missed out on for obvious reasons.

For those reasons alone pricing needs to very cautious.

I'd like to see a child (U12)ST be around £75 when purchased with a full adult £229 ticket. Add in the child ticket allows for the purchase of 2 U12 txts for a fiver- subject to availability and relocation, inc Adult. This would be for early bird. £25 extra thereafter on both.

Now we do have a section of supporters who don't mind paying more so we'd build in add ons. Perhaps a choice of add ons. There might be a monthly draw for a morning /afternoon training session. Maybe guaranteed extra 5 ticks for 'big' games. Maybe monthly signed shirt draw. Exclusive entry to premium club auction at year end (Yates' boots, Maxwell's gloves, play off ball etc etc etc). Monthly hospy draw for upgrade. Obviously this isn't exhaustive.

Each could be £30 and the ST would choose as many as they wanted.

We should also work out how to get people in earlier and spending. If possible I'd like to see an early arrival ticket, maybe £15 match day cost pre 1.59, £20 for 2. Late 'early' arrivals would upgrade for a fiver (details I'm sure workable).
 
I've always felt we don tier our prices enough it just seems one price unless you sat in the 1953 stand unlike other clubs it gives you the opportunity to give a really cheap ST because the money lost is offset by others.
So you could do a 200 ST
Family stand Adult 250 with U11 free
Standard 300
Half way line 350/400

What people tend to forget Blackpool is a tourist town Sat 3pm many are working so won't commit to a ST and like any club we have a fair weather section with Blackpool being a transient town suffer more than most so sometimes it doesn't matter what we charge unless higher up the pyramid they won't buy one.
 
1966_and_all_that said:
Done.

I forgot to add in the 'further ideas' box that the Club could consider adding the BST joining fee to the price of a season ticket for those fans who are not already members. A simple tick box on the application could manage that.
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Why on earth would you want to do that

BST need to stay independent of the club or we could have a BSA situation
 
Many thanks to all Blackpool supporters who have taken the time to complete this important season ticket survey. We have had an excellent response so far.

If you have not yet done the survey we would love to hear from you, as getting a broad range of views is very important. We will be closing it at 6pm on Tuesday 18th May, so that we can collate and analyse the results, and present them to the club by next weekend.


https://www.surveymonkey.co.uk/r/BFCTicketPricing
 
Really interesting and I hope they take note of all the information.

I have also advocated a season ticket for supporters who live say over 90 miles from Blackpool for 8, 10, 12 or 15 games which would e flexible, so a ticket for a game you want to attend even if you can only decide to go a few days before the game. This would mean you couldn't have a reserved seat but would accept any seat in the stand you select when you buy the season ticket.

I also suggested that they offer a special rate for the club hotel for one or 2 nights if you wanted to stay over. That would really appeal to me as I would like to be able to not do a 500 mile trip in one day and would then be able to socialise properly with my friends who live in the Fylde.

I would then commit to a 10 game ticket and would probably stay over most times.
 
BlackpoolSupportersTrust said:
Many thanks to all Blackpool supporters who have taken the time to complete this important season ticket survey. We have had an excellent response so far.

If you have not yet done the survey we would love to hear from you, as getting a broad range of views is very important. We will be closing it at 6pm on Tuesday 18th May, so that we can collate and analyse the results, and present them to the club by next weekend.


https://www.surveymonkey.co.uk/r/BFCTicketPricing
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It won't let me pass the ticket price section.
 
Phil_bfc deux said:
BST need to stay independent of the club or we could have a BSA situation
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Aye ok but that contradicts the Trust mantra of doing exactly that ie being part of the club from a fans perspective,where for instance a few weeks ago the SLO was on here telling everyone that some fans had threatened to sue the club (over refunds etc)
In practice around the country you've got the 'BSA situation' as you call it with many other clubs, where ordinary supporters don't get a look in and things like ticket allocations are fixed for the Trust cliques.

Personally I've no idea why fans in the Blackpool instance need to be canvassed in this way, if the structured dialogue meetings are doing the job.Seems to me that BST are pushing the other groups out of the way are being rather disrespectful, but hey ho its their decision to act on all of your behalfs without a mandate
 
fcblackpool said:
Not read all the thread so excuse me if I repeat things.....

2 things- Blackpool is a poor town. There are a shed load of kids who we've missed out on for obvious reasons.

For those reasons alone pricing needs to very cautious.

I'd like to see a child (U12)ST be around £75 when purchased with a full adult £229 ticket. Add in the child ticket allows for the purchase of 2 U12 txts for a fiver- subject to availability and relocation, inc Adult. This would be for early bird. £25 extra thereafter on both.

Now we do have a section of supporters who don't mind paying more so we'd build in add ons. Perhaps a choice of add ons. There might be a monthly draw for a morning /afternoon training session. Maybe guaranteed extra 5 ticks for 'big' games. Maybe monthly signed shirt draw. Exclusive entry to premium club auction at year end (Yates' boots, Maxwell's gloves, play off ball etc etc etc). Monthly hospy draw for upgrade. Obviously this isn't exhaustive.

Each could be £30 and the ST would choose as many as they wanted.

We should also work out how to get people in earlier and spending. If possible I'd like to see an early arrival ticket, maybe £15 match day cost pre 1.59, £20 for 2. Late 'early' arrivals would upgrade for a fiver (details I'm sure workable).
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Some good ideas there. I think there needs to be far greater flexibility with season tickets, and with today's technology shouldn't be too difficult to achieve. Being able to choose the number of games you want on a season ticket to help out of towners, and having a 'basic' season ticket alongside a kind of 'season ticket +' where you can add various add ons for a price is a great idea. Especially if add ons include ticket priority for big games and away matches, and entry into a ballot for a free hospitality upgrade each season. I've always thought the club lacks a bit of imagination in their pricing/ticket policies, there's load of things they could do.
 
I incorrectly answered the question re “ have you held a season ticket for the last 3 seasons”, I stated yes thinking I had been a season ticket for years , totally forgot that I didn’t have for 4 years for the protest , luckily got one this season , more to help the club !
 
Plumbs said:
Aye ok but that contradicts the Trust mantra of doing exactly that ie being part of the club from a fans perspective,where for instance a few weeks ago the SLO was on here telling everyone that some fans had threatened to sue the club (over refunds etc)
In practice around the country you've got the 'BSA situation' as you call it with many other clubs, where ordinary supporters don't get a look in and things like ticket allocations are fixed for the Trust cliques.

Personally I've no idea why fans in the Blackpool instance need to be canvassed in this way, if the structured dialogue meetings are doing the job.Seems to me that BST are pushing the other groups out of the way are being rather disrespectful, but hey ho its their decision to act on all of your behalfs without a mandate
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They have a mandate from their members. If they were doing stuff I didn't like I'd definitely be letting them know.
 
1966_and_all_that said:
They have a mandate from their members. If they were doing stuff I didn't like I'd definitely be letting them know.
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Indeed but the whole idea of the structured meetings, is for all the fans' representatives to have proper and meaningful discussions with the club which would include ticket pricing.
If say the Pilling* Tangerines decided to do something similar then you'd be scratching your heads thinking why they didnt bring it up at the club meetings?

Not a huge issue and very definitely the season ticket pricing needs addressing, but just seems like bad manners on BSTs part to me and a tad disrespectful to the others.
 
Plumbs said:
Indeed but the whole idea of the structured meetings, is for all the fans' representatives to have proper and meaningful discussions with the club which would include ticket pricing.
If say the Pilling* Tangerines decided to do something similar then you'd be scratching your heads thinking why they didnt bring it up at the club meetings?

Not a huge issue and very definitely the season ticket pricing needs addressing, but just seems like bad manners on BSTs part to me and a tad disrespectful to the others.
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Yet thats not on the questionnaire but was an opinion put on here.... The same as yours
 
Any chance one of you could start a group for the vast majority of fans who don’t want ‘representation, gftvmofwdwr for short
 
League one:
Children’s / Students ST’s - £150
Adults ST’s - £200

Championship:
Children’s / Students ST’s - £200
Adults ST’s - £250


Aim for 10/12k season ticket sales instead of 5/6k


Match day tickets

League one:
Children / Students - £9
Adults - £13

Championship:
Children / Students - £12
Adults - £17

Also bang some away day coaches on - charge £10 a head no matter where in the country it’s heading.
 
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BlackpoolSupportersTrust said:
Good morning all

With the coming season in mind, the Trust is canvassing the opinion of all Blackpool fans on Ticket pricing. The objective is to share the results and insights with the club, who have expressed an interest in the conclusions

To take part in the survey please follow the link below

https://www.surveymonkey.co.uk/r/BFCTicketPricing

We value your time in responding to the survey, so we will be facilitating a prize draw for two £50 club vouchers for all respondents who opt in. The closing date for contributions has now been set at 6 p.m. on Tuesday 18 May, in order that we can collate and analyse the results in time to present the findings to the club next weekend.

Blackpool Supporters Trust
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Perhaps a season ticket prize might have been a more appropriate prize - happy to help though
 
Verdad said:
League one:
Children’s / Students ST’s - £150
Adults ST’s - £200

Championship:
Children’s / Students ST’s - £200
Adults ST’s - £250


Aim for 10/12k season ticket sales instead of 5/6k


Match day tickets

League one:
Children / Students - £9
Adults - £13

Championship:
Children / Students - £12
Adults - £17

Also bang some away day coaches on - charge £10 a head no matter where in the country it’s heading.
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Yes, I don't know if the exact figures you mention would work but surely it would be better to have twice as many season ticket holders paying half the price ?

Yes, the revenue from ticket sales would be identical and the variable costs would be higher but there would be twice as many supporters getting behind the team, the fan base would be more likely to grow and matchday (non ticket) revenues would be significantly higher.
 
TSSeasider said:
Done

I have suggested that we create a carnet type system for those of use living away from the Fylde coast who may not be able to attend every match due to distance etc, but could commit to say 10 or 15 games at ST prices.

Got to be worth a stab.
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I said something very similar TSS. Many of our supporters live a fair distance away from Blackpool and I really believe these supporters are an untapped and potentially lucrative resource stream for the club. An initiative to unlock this group of expat fans makes sense in my view. I like your idea of a Carnet style ticket. I put forward something very similar as well as a couple of other ideas...
1. An expat membership scheme where you pay around £50 for an annual membership that gives you say a 20% discount on the matchday ticket price of any games you can attend. The pricing structure could be worked out whereby if you attend a third of games you cover the cost of the membership.
2. A 'community' season ticket where you do pay the full price, but for games you cannot attend your ticket gets allocated to an disadvantaged local young adult that cannot afford the price of the ticket. This one fits in with SS's commendable philosophy of giving something back to the local community. And it would also help to recruit the next generation of the Tangerine Army.
 
Atletico_Seasider said:
I said something very similar TSS. Many of our supporters live a fair distance away from Blackpool and I really believe these supporters are an untapped and potentially lucrative resource stream for the club. An initiative to unlock this group of expat fans makes sense in my view. I like your idea of a Carnet style ticket. I put forward something very similar as well as a couple of other ideas...
1. An expat membership scheme where you pay around £50 for an annual membership that gives you say a 20% discount on the matchday ticket price of any games you can attend. The pricing structure could be worked out whereby if you attend a third of games you cover the cost of the membership.
2. A 'community' season ticket where you do pay the full price, but for games you cannot attend your ticket gets allocated to an disadvantaged local young adult that cannot afford the price of the ticket. This one fits in with SS's commendable philosophy of giving something back to the local community. And it would also help to recruit the next generation of the Tangerine Army.
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The idea of a membership scheme and a discount on match tickets is a good one. It solves the problem of the carnet system that the club would never know whether a carnet ticket-holder was going to turn up - they'd have to keep that seat free, and be unable to sell it to anyone else. For matches against "big" clubs it's likely that the club would be able to sell more tickets to casual attendees.
 
Grumpy_no_more said:
The idea of a membership scheme and a discount on match tickets is a good one. It solves the problem of the carnet system that the club would never know whether a carnet ticket-holder was going to turn up - they'd have to keep that seat free, and be unable to sell it to anyone else. For matches against "big" clubs it's likely that the club would be able to sell more tickets to casual attendees.
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I think my idea of a distance Flexi ticket would work best as you don't have a reserved seat, you have a match day season ticket for say 10 games in the season for the South Stand for example and you pay say £130 for it. Because you don't have an allocated seat or seats if there are more than one of you then you just call the ticket office and order a ticket for the South Stand and you can do that for 10 games a season and you can order the day before if you want to. If you also gave a discount for a B&B stay at the hotel for one or 2 nights, example Friday & Saturday for a really good price and I think that would be really popular. Of course the Hotel is optional and not included in the price of the season ticket.

I would definitely take up a 10 match option and probably stay for one or 2 nights most of those trips, if not all. So revenue up front for the club, hotel income and spends in the hotel and at the ground. Makes total sense to me. I suppose it is a Country Season ticket and you would have to live 90 miles (for example) or more from Blackpool.
 
O4tonygreen said:
Done. I added a suggestion that if you buy a STH then you get free Ifollow access to home games as well. This is mainly aimed at old and frail fans like me and/or exiles, or those on holiday, who maybe can't, or would rather not, get to Tuesday night cold games in mid January and give them the option of watching from home. They will in essence have already bought a ticket, so it wouldn't cost the club anything
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That is a fantastic suggestion and one I can see the club considering 👍
 
hertfordseasider said:
I think my idea of a distance Flexi ticket would work best as you don't have a reserved seat, you have a match day season ticket for say 10 games in the season for the South Stand for example and you pay say £130 for it. Because you don't have an allocated seat or seats if there are more than one of you then you just call the ticket office and order a ticket for the South Stand and you can do that for 10 games a season and you can order the day before if you want to. If you also gave a discount for a B&B stay at the hotel for one or 2 nights, example Friday & Saturday for a really good price and I think that would be really popular. Of course the Hotel is optional and not included in the price of the season ticket.

I would definitely take up a 10 match option and probably stay for one or 2 nights most of those trips, if not all. So revenue up front for the club, hotel income and spends in the hotel and at the ground. Makes total sense to me. I suppose it is a Country Season ticket and you would have to live 90 miles (for example) or more from Blackpool.
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Yes, the non-reserved seat solves the problem that concerned me of allocated seats being empty. I like the idea, too, of a discount on the hotel. I have children and grandchildren living in the South who would take advantage of that. 👍
 
I have to say I think for last season the ticket prices were about right.
Kids U11 were 75 as I remember which if staying similar next season I'll add on my youngest too even though she isn't really that bothered at the moment. I think raising them too much would be a mistake, lot of people struggling at the moment and it may work against us. I'm sure the club will get it right though, they seem quite on the pulse atm.
 
There are some really good suggestions on here. It will be interesting to see which ones (if any) the club decide to implement. And if so will they have an impact on stimulating demand? I think they will and whatever happens in the playoffs, we will have momentum going into next season. I think 10K season tickets (inclusive of an expat type option if offered) is a realtistic target if we go up and I think we could still secure around 8K if we don't go up...
 
I can't see prices being pitched as low as some of you want. What is the point of chasing 10k STs if half of them aren't guaranteed to be allowed in?
 
What i don't understand about threads like this are when people say things like

"Well Fleetwood are charging so and so"

Or

"Bristol Rovers are 400 quid or whatever"

None of that matters as nobody in our league or the league below actually sells out of season tickets, surely that should be the aim for any progressive club like ours
 
Phil_bfc deux said:
What i don't understand about threads like this are when people say things like

"Well Fleetwood are charging so and so"

Or

"Bristol Rovers are 400 quid or whatever"

None of that matters as nobody in our league or the league below actually sells out of season tickets, surely that should be the aim for any progressive club like ours
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It doesn't matter at all especially when you think most Clubs rely on handouts to survive. It's lunacy, to me, to carry on the same pricing model that has failed. New thinking is required.
 
TSSeasider said:
Done

I have suggested that we create a carnet type system for those of use living away from the Fylde coast who may not be able to attend every match due to distance etc, but could commit to say 10 or 15 games at ST prices.

Got to be worth a stab.
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TSS, that's a very good idea.
Wouldn't affect me now, but in the past definitely would have done.
 
I think there's a big risk the value of our season tickets has been devalued massively by what essentially amounted to the previous regime blackmailing people to go, with a cheap headline price to delay the rest of the world finding out what was really going on and stop people walking away sooner.

I fully appreciate the difficulty of raising prices in the current climate, but if current pricing didn't exist and you were coming up with some prices, then as a starting point 15 quid a game with a season ticket (i.e. 345 quid for 23 home games) feels good value for a football match, regardless of whether that's championship or league one, if a one off match ticket is 20 quid (or more) it offers a third off and guarantees your seat every week. The fact we're at less than 12 quid a game almost feels too cheap. I remember paying north of 350 quid a season probably 20 years ago, even as a teenager. I get the arguments of not being able to attend every game and flexibility is needed for those circumstances, but there's a core of at least 50% (probably higher) of people who buy season tickets with the full intention of going to every game so there does need to be an "all in" option at the core of the offer.

I'm not sure how you bridge that gap though as for every fan who sees 15 quid per match as value, there's another who can't afford that (especially when you factor in taking kids etc) but I'd like to think there's a way of offering certain perks or something to allow the club to increase revenue without alienating fans, and without creating a 2 tier system of fans where paying more gets you any benefits that are unfair to those who can't afford it. Priority for away tickets or similar absolutely shouldn't be something that is part of it as that 100% would create a problem.

Free Ifollow passes for home games, included digital matchday programmes, club shop discounts, discount vouchers for food or drink, 1 "free" upgrade to a hospitality lounge per season, probably several other things, are nominal ways of providing some incremental value to the holder without costs the club much (and increasing the scope of any advertising or extra spend on top of the included benefits done through those routes). Most probably wouldn't even make use of all the benefits.

I also suggested the alternative that fans who wanted to could pay maybe an extra 50 quid or something and instead of getting any particular benefits for that extra money, it goes into a fund that the club use to provide season tickets or shirts to schools/charities/community groups etc. to use over the season which increases the overall attendance and then also might get people to buy their own tickets in future.

The fact is we've had 4000 fans buy season tickets this year, with very little hope of getting to see games. Whilst I understand the feeling we should be rewarded in some way for that, I also feel that shouldn't be to the detriment of being able to charge a fair rate for what is now a far superior all round product than we've been offered at almost any time in the past 30 years, all things considered.

Think I've probably contradicted myself several times and it's become a bit rambling and probably not very useful, but I've written it now so posting it!

I just don't want the club to think that everyone expects rock bottom prices and we need to collectively think of ways to ensure as many people as possible can be in the ground every week, without severely limiting the most important revenue stream available to the club.

I certainly don't envy the person answering the emails and phones at the club if they do decide to go for a 350 quid base price though -it would be back to the same levels of stick they got under the previous regime from a large proportion of the fan base, regardless of how well meaning that plan was!
 
I suggested a premium applied to muckers tickets to cover the costs of increased stewarding and police due to their behaviour.
 
Verdad said:
League one:
Children’s / Students ST’s - £150
Adults ST’s - £200

Championship:
Children’s / Students ST’s - £200
Adults ST’s - £250


Aim for 10/12k season ticket sales instead of 5/6k


Match day tickets

League one:
Children / Students - £9
Adults - £13

Championship:
Children / Students - £12
Adults - £17

Also bang some away day coaches on - charge £10 a head no matter where in the country it’s heading.
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So basically you want the owner to pretty much foot the bill for everything? You're living in la la land if you think a match day ticket should cost 13 or 17 quid. You're not thinking about the club are you? This is all about what you want as an individual.
 
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