This cake and eat it is wrong....
You can have it somewhat, you just need to find the price point and engage the local area.
So far we've had away crowds well under the normal away end capacity, some will be well over it.
Let's say we average 2.5k away fans, which seems a reasonable estimate.
OK so 2.5k x 29 (adult prices for ease of comparison) x 23 games = 1,667,500
So far we have 8.5k ST holders and are maybe getting 1k match ticket sales only.
Some will be paying full whack and some with memberships, the breakdown unknown but let's say people pay an average of 27 quid.
1k x 27 x 23 games = 621,000 plus 1k have membership but don't all go to every game so 1000 x 15 = 15,000.
Add all that up and we get = 2,303,500
Obviously in reality it's less than that given the various price categories but for this comparison it's ok.
So if we were to charge 23 quid....
Away fan average rises to 2.7k, an extra 200 on average. 2.7k x 22 x 23 games = 1,366,200
If we get an extra 600 people coming at that lower price, which seems eminently achievable as its a lot lower, so 1600.
1600 x 23 x 23 games = 846,400
Add that up and we get = 2,212,600
Add in the increased spend on the day in the bar and shop and you're getting very close, only 600 or so home fans to come, I think if marketed as one of the cheapest prices in the championship, drop some leaflets etc etc we can easily do that if not surpass it.
Also thats charging away fans a quid less, at Burnley it was 30 despite the view being blocked partially by a support, it must only have been less directly behing it, so not sure we even need to charge less, charge 23 the same as home fans and we're up.
Now I know you don't like these hypothetical estimates but it shows how you can make similar amounts.
So when there's not a lot in it I will always prioritise more fans in the ground and building for the future.
Even if less than estimated came and there was a small loss and we had to have 1 lesser player on the books... I'd rather do it.
Don't you think we could attract those sort of numbers at those prices?