It’s always got to be about how do you encourage the IPhone generation to switch off FIFA football on their X box, leave their bedrooms, and enjoy everything a live match brings?
Forget win, lose or draw. Forget Premier league or signing Mbappe - just have a laugh, sing and chant, rant at players and jump around with mates and new mates down at the footy. Experience that every 2 weeks - it’s totally different to anything else you are doing at school, college or work.
It’s not the same as a house party, watching a film or going to the gym. Going to the footy is unique, and every 2 weeks you can go to a live match and feel everything from anger to boredom to elation and with little control of when that’s going to occur. Have a bit of that in your lives. You cannot get that at home watching it on the TV, it’s just not the same at all….
Sell that sizzling sausage to the teens and you aren’t worrying about if we can fill the ground.