Wizaard
Well-known member
There's no secondary spend if it's that cheap people don't bother going at all. Counter intuitively, a slightly higher price would likely see those people attending to justify the spend to themselves.That's fine if the price elasticity is at that point and you still have any capacity for those games which will sell out even at the higher price
If for example the home capacity is 11k and you charge £25 match day you can only make £25k extra for ' the big games ' if you have 10k ST's however with 8k ST's you have up to £75k to make each game
The gap could in theory be watered down by the secondary spend but we don't help ourselves there with the poor refreshment provision in the North and West stands and perennial kit shortages in the club shop
Regarding secondary spend, I'm still not in the habit yet. That season of going without spending anything in the ground has stuck with me. I spend at the Armfield before the game instead. Pints and a pie.